Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

In today’s environmentally conscious world, green marketing has become a significant trend for businesses aiming to attract eco-minded consumers. Companies often use eco-friendly claims to promote ...

In 1994, Philips launched "EarthLight," an energy-efficient compact fluorescent light (CFL) bulb with a clumsy shape that was incompatible with most conventional lamps, sold in a confusing package and ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

Sales of packaged goods advertised as environmentally and socially conscious have been rising. Over the past year, consumers plunked down $73 billion for products described as sustainable. The federal ...

As the climate crisis intensifies and environmental consciousness rises, businesses are increasingly expected to play their part in promoting sustainability. Many of today’s consumers—especially ...

Although consumers say they want green products, they don’t respond well to traditional eco-friendly messages. Many companies are so focused on the ‘greenness’ of the product that they overlook the ...

Americans continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products a greater halo than they may deserve. At the same time, most Americans are willing ...

Tyson Foods Inc. on Monday agreed to stop attaching the term “climate-smart” to its beef products, part of a settlement with ...