Operating without a marketing orientation can leave your business vulnerable to companies that have a more customer-centric operation. Typically, companies that do not adopt a marketing orientation ...

Implementing marketing approaches based on customer relationships and customer experience can give your company a decisive competitive advantage. Marketing orientation has evolved beyond a process ...

Does your company make widgets -- or meet customer needs? According to research by Kellogg professor Gregory Carpenter, taking the latter attitude is an important way to ensure customer loyalty and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

A refreshing discovery at Spiceworld 2018, Spiceworks' annual tech conference, was vendors with an excellent market orientation. A quick refresher on what market orientation means: It's about focusing ...

Journal of Marketing Theory and Practice, Vol. 15, No. 2 (Spring, 2007), pp. 113-125 (13 pages) The market orientation construct is central to the study of marketing; however, scholars have expressed ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down ...

Narver and Slater's (1990) "market orientation" scale and Jaworski and Kohli's (1993) "management emphasis on market orientation" and "overall performance" scales were reworded for application to ...

Question: One of your columns said that a sales-driven company should convert its marketing department into a marketing services department to give people in the organization a marketing orientation.

In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment ...