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Zomato recently made waves with its introduction of ‘Pure Veg Mode’ and the subsequent controversy surrounding its colour-coded delivery service. This case presents a compelling study of whether the ...

As marketing is increasingly delivering proven results that not only drive trust but also contribute to business success, the function is becoming a more integrated and essential part of the business.

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A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, ...

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NEW YORK--(BUSINESS WIRE)--The health of a brand is determined by its position in the market. Measured by how it ranks in terms of top-of-mind awareness, perceived value, and favorability, among ...

Heading into 2026, it’s no longer enough for restaurants to rely on loyalty programs or blanket discounts to drive same-store ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...