Changes are brewing — and they could be a sign of a decline in living standards. Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell ...

A household name in the coffee industry that many have grown up with is changing its name– at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For over 130 years, Maxwell House coffee has been an approachable, consistently balanced household staple that is “good to the last drop”. As one of last year’s ...

Maxwell House is moving on from, well, Maxwell House. The coffee brand, owned by Kraft Heinz, announced last week that it was rebranding to Maxwell Apartment, to reflect living standards nowadays. “In ...

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Well, with ...