For generations now, McDonald’s has given out different products in their Happy Meals or other products, and many people love ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

If you’ve been to McDonald’s lately, you may have noticed some more affordable options. According to Fast Company, its meal deals are bringing in customers, but spending is still down. McDonald’s has ...

McDonald’s is inviting its customers to celebrate their grandmothers with a new Grandma McFlurry, available beginning May 21 for a limited time. The McFlurry includes “syrup and chopped candy pieces” ...

McDonald's Corp. long has been lauded for promoting diversity among its ranks, having established entire networks to help advance the careers of its Asian, African American, and Hispanic employees.

McDonald’s plans to step up deals and value messaging to combat slowing sales. The Chicago-based burger giant and fast-food bellwether said inflation-weary customers are eating out less often in many ...