McDonald's Corporation MCD continues to demonstrate strong execution as it advances the Accelerating the Arches strategy.

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

McDonald’s is teaming up with one of the most recognizable footwear brands in the world, today announcing a partnership with Crocs for the companies’ first-ever collaboration. The collab includes a ...

McDonald’s Friday announced several updates to its Accelerating the Arches strategy, first announced in late 2020 to guide the company through growth opportunities. Its Accelerating the Arches 2.0, as ...

The “Accelerating the Arches” approach, unveiled Monday, is broken into three sections that begin with M, C, and D, which are, of course, the first three letters in the company’s name and the letters ...

McDonald’s U.S. operators will start contributing to a new digital marketing fund in 2025 as the burger giant looks to bolster its e-commerce business, according to CNBC. CNBC found the information ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. On a Tuesday morning in late November of 2020, McDonald’s tweeted what at the ...