Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

We don't remember seeing cars in James Cameron's 2009 CGI extravaganza Avatar, but that didn't stop Mercedes-Benz and the film's production design team from creating a concept inspired by the ...

It seems like movie tie-ins are becoming more common for concept cars. First Porsche designed a spaceship for “Star Wars,” and now Mercedes has created a concept car inspired by and named after the ...

We’ve posited before that for all the dead ends and impossible dreams out there, concept cars are a surprisingly useful codex for understanding not only a company’s future plans, but where automotive ...

Imagine a vehicle unconstrained by earthly limitations, one inspired by a distant planet where traffic does not exist and sustainability pervades. Driver and machine connect symbiotically, eliminating ...

Anyway, the concept looks not years into the future, but decades into the future. The word "future" appears a staggering 48 times in the AVTR's press release, which might seem absurd until you ...

Called Vision AVTR, this Mercedes-Benz concept looks to merge driver with car through biometric tech and an immersive look at the world outside. Steven Ewing spent his childhood reading car magazines, ...