In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel ...

Over the course of the last decade, the industry trend toward non-personal promotion (NPP) has been impossible to deny. As opposed to traditional, face-to-face marketing and sales tactics, ...

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand ...

The MarketWatch News Department was not involved in the creation of this content. New solution helps B2B and DTC companies reduce CAC, accelerate pipeline velocity, and drive EBITDA-aligned marketing ...

In this day and age, there is absolutely no excuse for not taking advantage of the countless ways to market yourself and your business. That’s a little harsh, yes, but the reality is that technology ...

AUSTIN, Texas--(BUSINESS WIRE)--According to recent Kasasa® research, multi-channel marketing programs perform 250 percent better than single channel campaigns. Getting Americans to choose a local ...

Email never works in a vacuum. For all of us struggling to blend a true multi channel program across channels, including email, my panel came up with a five question audit to help get us started. As ...

B2B brands need to communicate a consistent message when marketing across a range of platforms. Emily Hill, MD of content agency Write My Site, provides top tips to avoid diluting the message B2B ...

All too often, owners and managers of print businesses make the mistake of shrugging off the idea of marketing, viewing it as a burden as opposed to an opportunity to generate new sales.

To begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing. Anyone can do multi-channel marketing. Any retailer that has a storefront sends out ...

Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. In fact, today's consumers peruse up to 10 sources ...