Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

The cash wrap is rapidly becoming an antiquated place for transactions. In the past, customers and retailers have experienced a single-channel touch point via the brick-and-mortar store. Today, this ...

The line between online and offline commerce is increasingly blurry. From Amazon’s move into the real world to traditional retailers like Walmart embracing the virtual one, storefronts now live across ...

As we push forward into a multi-screen world, path to purchase has grown increasingly complex and fragmented, spanning diverse channels, platforms and contexts. The consumer’s journey now plays as ...