Dallas Mavericks rookie Cooper Flagg has unveiled his first player-exclusive New Balance basketball shoe, dropping on October ...

MAINE, USA — Cooper Flagg will begin his NBA career with his first exclusive sneaker design through New Balance. The company ...

New Balance will launch Mavericks F Cooper Flagg’s very first PE sneaker to coincide with his debut” on Oct. 22.

Since Philadelphia 76ers guard Tyrese Maxey and New Balance agreed to a sneaker deal in January 2023, the two partners have proven to be a formidable team in the footwear industry. Maxey handles his ...

New Balance showed off a player-exclusive colorway of the popular Hesi V2 sneaker Thursday ahead of Dallas Mavericks star ...

New Balance has returned to its 990v2 silhouette for the second installment in its new “MADE 990 Version Series”. The archive-inspired release follows on from the 990v1 that arrived last month, ...

NBA number-one draft pick Cooper Flagg has his first shoe with New Balance coming out on Wednesday, his own version of the ...

New Balance is taking action against Golden Goose’s U.S. subsidiary for allegedly selling “knock-offs” of one of its most popular sneaker styles. In a lawsuit filed earlier this month in U.S. District ...

Whether you call it “retro” or a “dad shoe,” there’s no denying that the New Balance 990 is a classic. The story goes like this: In 1978, New Balance started research and design on the 990, with the ...

It seems like just yesterday, Chicago Bulls shooting guard Zach LaVine debuted the New Balance Fresh Foam BB in the NBA Paris Game 2023. LaVine became the face of the line and quickly made his mark in ...

Danielle Collins spent months helping New Balance designers dial in the stability, support and comfort that serves as the hallmark of the brand-new Fresh Foam X Lav V2 tennis sneaker. With the shoe’s ...