Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Brooklyn art collective MSCHF is launching Applied MSCHF, a creative agency-style arm for brand partnerships. Nike’s new Olympics campaign, narrated by Willem Dafoe and featuring longtime brand ...

Nike said it expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing as its turnaround strategy progresses. Chief ...