Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

After 60 years in the game, legendary basketball savant Sonny Vaccaro has suddenly found himself the hero in a high-profile feature film. “Air,” the new Ben Affleck-Matt Damon movie, tells the story ...

PARIS, April 12 (Reuters) - Nike (NKE.N), opens new tab is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing ...

A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer didn’t ...

This week's cover story looks at Nike's ramped up innovation. One added bonus of the strategy not mentioned in the story: It comes with some free built-in marketing, courtesy of social media. That ...

Nike on Tuesday announced a string of executive changes designed to accelerate efforts to develop new products and get them to market quicker, a focus which analysts have said is needed. The moves ...

Puma and Nike were among the most-mentioned brands on Instagram this year because they appeared in posts by celebrities with strong followings. Brands that posted directly to their own Instagram ...

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...