Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Adverts for Nike and Sky have been banned for using so-called “dark pattern” tactics designed to lead consumers to unintentionally spend money. In the case of Nike, the footwear giant advertised a ...

After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable ...

The following is a guest piece by Jane Ostler, executive vice president of global thought leadership for Kantar. Opinion’s are the author’s own. Creative for the two biggest tentpole events for ...

(Reuters) - Nike Inc told a Manhattan federal court that online reseller StockX LLC has been offering counterfeits of its shoes, building on its existing lawsuit accusing StockX of violating its ...

Apple Inc. has lure Rebecca Van Dyck, the longtime global account director on the Nike business at Wieden + Kennedy, away from the advertising firm and appointed her its new director of worldwide ...

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal. Nike called the pitch earlier this year to seek a creative agency to ...

The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden. Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many ...