iRobot‘s Roombas have been enjoying brisk sales in Japan for a few years now. To further boost brand awareness, their sales agent in this country collaborated with Sanrio, the company behind Hello ...

MIYAZAKI, Japan — For some of Japan’s most adored celebrities, the journey to fame starts in a converted Internet cafe above a bowling alley in Miyazaki. This is where Hiromi Kano runs her unlikely ...

Japan is a country obsessed with cuteness, known as "kawaii (可愛い)," where everyone -- even the Tokyo Police -- has a mascot. Now that the 2020 Olympics and Paralympics, which will be held in Tokyo, ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

TOKYO (Reuters) - Just as Prime Minister Shinzo Abe beefs up Japan's military, the armed forces have turned to a 20-year pop idol for a softer touch in recruiting soldiers in a country that revels in ...

The fans are stomping and clapping as the Japanese duo known as Puffy warble a disco tune. The stars toss their auburn-dyed hair and pace the stage, dressed in jumpsuits and cloddy sneakers. They ...

Sporting a pair of jeans and sneakers, Japan's Prime Minister Shigeru Ishiba ditched his usually solemn demeanour for a fashion show to tout a "cute, lively and cool" Japan. Surrounded on stage by ...

The dream of millions of teenage girls around the world, Sanrio’s Hello Kitty, gets yet another notebook in Japan. This time, the cartoon cat is supposed to boost sales of an Epson model, the Endeavor ...

Just when you think Japan has more than enough adorable mascots and characters, one has stolen the spotlight. Bird watching is a popular pastime in Japan as diligent conservation efforts and the ...