Disconnected systems, inconsistent messaging and fragmented data can leave customers confused or dissatisfied, which ...

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach ...

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer ...

Second of a two-part series. Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile ...

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Omni-channel is a huge buzzword in marketing today—and with good reason. Consumers now engage with businesses across multiple channels and devices—often simultaneously—during the purchasing process, ...

A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed reported using more than one device -- whether that meant a ...

Opinions expressed by Entrepreneur contributors are their own. The consumer journey to make a purchase has evolved (and continues to do so) rapidly. There used to be a time when buying only happened ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...