This guide is here to help make sense of advertising and marketing communications. We’ll break down what works, why it works, ...

Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass ...

For every successful online love story, there are hundreds of horror stories. Fortunately, online marketing doesn’t have the same poor odds. However, online marketing is a lot like online dating in ...

FitzGerald Communications Inc., an Omnicom company, today announced it has been selected by ABSOLUT as its agency partner for support of online marketing communications programs. FitzGerald has been ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to ...

Online content is a vital marketing tool in the digital age. Different industries approach content marketing in different ways. They rely on several types of content to make an impact on their ...

Purdue University’s online Graduate Certificate in Digital Media and Communication Technology equips students with in-demand skills in digital content creation, media strategy and technology ...

As Digital & Marketing Manager, your mission will be to articulate our overall marketing and digital strategy and supervise the content creation by our internal creative team and a network of service ...