Update: Walmart lowered the sale price from $20 to $15 on October 9.

A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Hasbro has finally done it—created an Optimus Prime toy that can automatically transform from a semi truck into the mighty Autobot leader, hands-free. Yes, this toy is actually a robot, not just a ...

As a child of the 80s, many of my favorite memories involve bowls of sugary cereal and long Saturday mornings spent in front of the television, taking in the hours of toy-inspired cartoons. I loved ...

In a recent Hasbro online event, the company unveiled a new toy of Optimus Prime. The difference being that this particular toy can transform all on its own. However, what makes this toy special is ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

Hasbro has finally done it—created an Optimus Prime toy that can automatically transform from a semi truck into the mighty Autobot leader, hands-free. Yes, this toy is actually a robot, not just a ...