Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketers estimate that the average American is exposed to between 4,000 and 10,000 ...

Personalized marketing has quickly evolved into a necessity for restaurant companies, and all companies really, as consumers increasingly demand relevant messaging in an otherwise noisy environment.

While artificial intelligence’s implementation across industries and functions is proceeding unevenly, its application into nearly all areas of marketing is well underway. At the Kilts Center’s 2025 ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Auxia Inc. said it raised $23.5 million in Series A and seed funding to develop and sell its agentic artificial intelligence platform for personalized customer communications. The startup, which was ...

As AI technology advances, its integration into marketing strategies becomes increasingly essential for brands aiming to stay competitive in a crowded market. By adopting AI-driven personalized ...

The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The ...

Loyalty and marketing tech company Eagle Eye announced Monday the launch of an artificial intelligence-driven product ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...