A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is made ...

Rolex watches are often described in dramatic terms. Flawless. Rare. Ruinously expensive. Just occasionally a Rolex appears that could even be described – with a straight face – as mythical. This May, ...

At last year’s Watches & Wonders show in Geneva, Rolex introduced a brand-new product line called the 1908. A dress watch on a leather strap in yellow gold or white gold with its Perpetual movement ...

With Mission: Impossible – The Final Reckoning dropping in cinemas at the end of the month, Tom Cruise is on his last ever press tour for his portrayal of super spy Ethan Hunt. Whether it's riding ...

A one-of-a-kind 1999 platinum Rolex Daytona, custom-made and never commercially sold, is hitting Sotheby’s auction on May 11 — and could fetch up to $1.7 million. Rolex didn’t start producing platinum ...