Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

Now, Meta is making its Reels algorithm tuning feature available to all English users of Instagram globally, along with the ability to highlight their top topics for the coming year.

Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Dive via email.

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

After Instagram launched its TikTok competitor, Reels, in August 2020, the short-form videos have pretty much taken over the app. In November of the same year, the social media platform redesigned its ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...