LONDON--(BUSINESS WIRE)--Today, the generation-defying beauty brand Rimmel London announces its new brand positioning, evolving to a beauty innovator that champions the consumer with authenticity, ...

Maya Jama recently stunned fans with her sultry look in a new campaign video for the cosmetics brand, Rimmel London. On January 30, the notable television presenter took to Instagram to share a ...

Rimmel London has just joined the ranks of beauty brands extending their inclusivity to all genders. British makeup YouTuber Lewys Ball is just 17 years old, but he's already one of the new stars of ...

Rimmel London has been making strides lately, from enlisting 17-year-old British YouTube star Lewys Ball as a spokesperson (and continuing the trend of makeup companies supporting beauty boys and ...

On the heels of James Charles becoming CoverGirl's first CoverBoy, Maybelline naming Manny Gutierrez as its first male spokesperson and MAC Cosmetics announcing a collaboration with male beauty ...

The Love Island host talks to PEOPLE about joining the iconic brand, what she's learned from her go-to pro and more Maya Jama may love to play with makeup on her own, but she's learned a thing or two ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Cara Delevingne is the new face of Rimmel London, the British beauty brand announced on April 13.