Tourism leaders, economists, business owners, and elected officials gather at the Hilton Santa Barbara Beachfront Resort on ...

A tourism summit will lay out plans to boost visitors in 2026. It will include outreach plans and trends statewide.

Experts talked about Santa Barbara's more-than-$2-billion tourism industry at an annual summit Wednesday and said they expect ...

Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...

SANTA BARBARA, Calif. - It’s usually a summer hot spot for tourists from all over the world. But this year, Old Mission Santa Barbara feels different. "It’s honestly kind of terrifying when I was here ...

Beaches, cool boutique shops, historical attractions and wine tasting are some of the things to do in Santa Barbara, ...

With such a variety of places to see and things to do, it’s no wonder that California is one of the most popular US states for tourists. From the urban sprawl of Los Angeles to the relaxed lifestyle ...