The past years have proven this is the Nikola Jokic decade in the NBA. Jokic has won three NBA MVP awards and several other prestigious honors. Fans all over the world have clamored for the Serbian ...

There is no shortage of signature sneaker lines in the NBA. Thanks to basketball and sneaker culture's international popularity, brands from all over the globe are competing for new customers on the ...

Anthony Edwards and the Timberwolves might have been knocked out of the playoffs by the Mavericks in the most embarrassing way possible, but let me tell you something — I don't care about any of that ...

Over the weekend, the WNBA preseason tipped off with a handful of exhibition games. While there were plenty of exciting highlights from the court, one of the biggest storylines took place off the ...

A new Kobe Bryant sneaker is about to be released, and the promotional ad brings together one of the Black Mamba’s daughters, Natalia Bryant, and New York Knicks superstar player Jalen Brunson. Nike ...

SAN ANTONIO — In case you didn't know, Keldon Johnson signed a sneaker deal with Chinese company Qiaodan Sports and they have released a new commercial featuring the San Antonio Spurs forward. In it, ...

With memorable shoes come memorable advertisements. Through decades of evolving fashion, some of the most famous footwear brands have released iconic commercials and marketing campaigns that have ...

For brands, finding the right endorsers boils down to luck as much as due diligence. As Adidas continues to fight for NFL visibility, one of this season's rookie signings is paying off in a major way.

COLUMBIA — They were a bit before his time, but Columbia 10-year-old George Martin's favorite basketball team is Michael Jordan's Chicago Bulls. But that loyalty was tested last year when the Burnside ...