In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Created by DDB Berlin, the one minute advert was shot in a New Zealand forest using a selection of Sony's own brand cameras. Opening to the dark mysterious forest, the tech giant uses it's latest TV ...

Sony has launched a new ad campaign to advertise the fact you shouldn't have trouble buying a PS5 now, and the live-action trailer for it looks to be teasing something it hasn't revealed. Over on the ...

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The UK's advertising watchdog has cleared Sony over a television advert that attracted more than 50 complaints for depicting a child spitting. The ad, for Sony Internet TV, featured two teams of ...

Sony, like practically everyone else in the world is gearing up for the holidays, and for the PlayStation company part of that looks like releasing a new commercial to get those still without a PS5 to ...

Sony has released a new PS5 ad that appears to be teasing Uncharted 5, the as-yet unannounced sequel to Naughty Dog’s critically acclaimed 2016 Uncharted 4: A Thief’s End. The Live from PS5 promo ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Sony's advertising campaign for the PlayStation Portable has been catching increasing ire from the public. Does their latest stunt go too far?<BR><BR>Story.

ABUJA (Reuters) - A blockbuster sci-fi movie which caricatures Nigerians as gangsters and cannibals and a Sony PlayStation advert which implies they are fraudsters have infuriated a government ...