Triple Shot Reinvention will focus on three priorities: elevating the Starbucks brand; strengthening the company’s digital capabilities; and becoming truly global; customized with “two pumps” ...

Starbucks (SBUX) pumpkin spice latte" width="970" height="682" data-caption='Starbucks launched this year’s pumpkin spice latte on Aug. 22. Olena Bohovyk/Unsplash ...

Starbucks is scaling back promotions under CEO Brian Niccol, focusing on premium coffee and improving in-store experiences. Instead of discounts, Starbucks will emphasize seasonal drinks through ...

UNDATED (WKRC/CNN Newsource) - The coffee company said its cutting back on promotion deals and discounts in its new strategy plan. Starbucks was scaling back promotional offers through its mobile app ...

For most brick-and-mortar businesses, the threats of technology and online sales are making business harder. Starbucks, however, has been positioning itself to use technology, especially mobile ...

One of the first changes Brian Niccol is making in his new tenure as CEO of Starbucks is to back away from the coffee chain’s short-lived discounting strategy and return to the Seattle-based chain’s ...

SEATTLE--(BUSINESS WIRE)--Starbucks Coffee Company (NASDAQ: SBUX) today announced its long-term growth strategy, Triple Shot Reinvention with Two Pumps, to elevate the brand, strengthen and scale ...