Explore Super Bowl ad strategies: extended brand universes with Gordon Ramsay and Pete Davidson, equity deals with Saquon ...

Chevrolet is challenging college students to create a 30-second spot for a new line targeted at younger buyers that will be produced by its lead agency, Campbell-Ewald, and shown during the Super Bowl ...

Chevrolet's humorous ad featuring a yellow Camaro is part of a raft of new advertising the company will feature during the Super Bowl, and one of several social media initiatives. The automaker also ...

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The Philadelphia Eagles weren’t the only ones that had a great Super Bowl. USA Today’s 37th annual Ad Meter ranked the best commercials from the big game, in which the Eagles thumped the Kansas City ...

In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl. It was also hard to throw a Pepsi can without hitting a car ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...

Marketers tee up consumers with spots and hit them with social media engagement. Feb. 5, 2012— -- I was at a panel discussion a couple of years ago with David Plouffe, campaign manager for ...

The new NFL season may not be underway yet but it appears that a number of big brands are already turning their attention to the next Super Bowl. The return of professional football - which will be ...

Avocados From Mexico has mixed up its marketing strategy, cutting loose a platform with 128 million viewers for more targeted ...