Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

TaB, Coca-Cola Co.’s original diet soft drink, is going down the drain. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, TaB became a pop culture touchstone. But ...

Coca-Cola has announced it will retire Tab diet soda by the end of the year. The company said it is retiring “underperforming products by Dec. 31” including Tab and Zico coconut water as well as its ...