Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...

That’s what customers told General Mills, Inc. (NYSE:GIS) after it cut artificial ingredients from Trix in 2016. The company has been listening to these complaints and says that it will be bringing ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

NEW YORK >> Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal. Food maker General ...

Yes, some consumers are clamoring for cold-pressed beet juice and quinoa chips. But that doesn’t mean they don’t also want Red 40, Blue 1 and Yellow 6. General Mills Inc., maker of Trix, the iconic ...

Silly rabbit, Trix are for '90s kids! General Mills will soon be serving up bowls of sweet, sweet nostalgia, as the company announced in a press release on Monday that Trix is bringing back the ...