Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...
SMX Overtime is part of our speaker series from conference presenters who answer questions from SMX attendees on a variety of topics.
Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party websites about 80% of the time. The research in question ...
Google has improved attribution for TrueView for Action ads on YouTube in a way that takes into account those who convert after their viewing session. In an effort to help advertisers more accurately ...
Google is looking to push more Trueview ads to mobile devices, promoting to brands an update it claims will make its in-stream ads more “actionable” on smaller screens and connected TVs, as it marks ...
Google is no stranger to scandal. Its scandal du jour, as reported by The Wall Street Journal, is brought to you by Adalytics, an advertising analytics firm that published a meticulously researched ...
Major music companies are allegedly spending tens of thousands of dollars to boost view counts on the world’s largest streaming service. Sony Latin, Universal Latin, and YouTube all declined to ...
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