It begins, like many ads that once had you inexplicably blubbering at your desk, with an adorable young child. Marketers all know cute kids are the shortcut to anyone’s bleeding heart and/or tear ...
Procter & Gamble was slapped with a consumer class action Saturday in New York Western District Court over the labeling of its Vicks VapoCool brand honey lemon chill menthol lozenges. The complaint, ...