Tourism leaders, economists, business owners, and elected officials gather at the Hilton Santa Barbara Beachfront Resort on ...

Experts talked about Santa Barbara's more-than-$2-billion tourism industry at an annual summit Wednesday and said they expect ...

Santa Barbara has always been one of my favorite California getaways—it’s got the perfect blend of beachy charm, stunnin ...

Below is a press release from Visit Santa Barbara regarding upcoming lodging deals for South Coast Residents. SANTA BARBARA, Calif. – As the holiday season approaches, accommodating visiting friends ...

Southern California's Santa Barbara offers a quick getaway, located about 100 miles almost due west of Los Angeles. I ...

SANTA BARBARA, Calif. (KEYT) – Locals on the hunt for holiday deals can now pass along the savings to their friends and family because Visit Santa Barbara is bringing back its Locals Lodging Promotion ...

Beth Olson, director of sales at Visit Santa Barbara, has been honored with a Smart Women in Meetings Award from Smart Meetings, a meetings industry publisher and resource for event professionals. Now ...

Santa Barbara’s flourishing food and beverage scene reached new heights in 2025. Although this affluent beach town is best known for its idyllic charm, scenic mountain-meets-ocean landscape and many ...

Forbes contributors publish independent expert analyses and insights. Amanda Lauren writes about interior design and real estate. Few places balance beauty, history, and laid-back luxury quite like ...