More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

An online advertising trade group on Monday plans to unveil standards for bigger Web advertisements as it seeks to breathe new life into the battered industry. The Internet Advertising Bureau (IAB) ...

Just because you can do something doesn't mean, of course, that you should. With today's technology, for instance, it's possible to give people who read the National Enquirer online a chance to ...

“Buyer beware” may be a cliché, but any regular Web user knows you have to watch your back when clicking display ads on Websites. However, noted antispyware researcher Ben Edelman has had enough of ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

'If we don't feed the advertisers, then we'll be forced to pay artists for their creative work' Come on, admit it. You like seeing banner ads on your favorite web pages, because they provide a nice ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Web pages are on average twice as slow to load when their tracking software isn't blocked, says a new study by Ghostery. See How You Have Been Tracked Online Online tracking is a murky business--but ...