Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...
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How to track the metrics that matter in your marketing funnel
You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...
The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...
Dashboards are a helpful way to show different types of visual data in one place. They can display anything from crypto charts to marketing analytics. The information they provide may vary, but it ...
Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data. Funny how time flies for technological choices. Back in 2015 I wrote ...
ChannelMix’s Pacing Dashboard directly addresses the challenges faced by marketers, empowering them to make real-time decisions with confidence. The ChannelMix Pacing Dashboard is a strategic solution ...
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