Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

85% of B2B marketers don’t feel that they use personas effectively so how do you harness the power of them? Market Makers share their insight. The B2B buying cycle has changed over the past three ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

67% of the typical B2B buyer’s journey now takes place online, 73% of Millennials at work today are directly involved in purchasing decisions, and the decision making unit has grown 25% in just two ...

The rapid evolution of B2B buying behavior is pushing franchise systems to rethink how they attract clients, support ...

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...

The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...