A successful marketing campaign can kick-start your company's growth, while an unsuccessful one can cost you money and resources, and may even hurt you in your target markets. Getting it right is a ...

Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

Mathematics students face challenges with rational and irrational numbers. Understanding the principles and patterns simplifies this concept. Rational numbers can be fractions of integers. Irrational ...

When my students grow too dependent on their calculators, I ask them to find a number that, when multiplied by itself, gives them 2. Students quickly see that since 1² = 1 and 2² = 4, the answer has ...

On occasion, we all make questionable decisions and reach incorrect assumptions. Often, this is due to cognitive biases - built-in tendencies that we all share. Many social psychologists believe ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

The ancient philosophical debate about whether ethics is primarily a matter of reason or emotion has spilled over into psychology, where there is much current discussion about the nature of ethical ...

Is rational decision making inherently better than making decisions based on instinct? I was struck by this question during a presentation by Dr. Michael Etgen at our IBM Academy of Technology ...