In a world saturated with stories—from ancient myths to TikTok clips—narratives knit together emotion, memory, and meaning. A new study in the Journal of Neuroscience suggests that how a story is told ...

Sensory memory refers to very short-term memories about perceptions of the world through the five senses of sight, hearing, smell, touch, and taste. A fraction of the information captured in sensory ...

Scientists tracked how 80 people's brains responded to watching touch. Pain information appeared in 135 milliseconds.

Sensory integration is an essential part of your development — it helps define everything from the way you see and hear things in the world, to the way that your body exists in space and more. Yet, ...

Human behavioral studies show that there is greater sensory/perceptual detail associated with true memories than false memories. We therefore hypothesized that true recognition of abstract shapes ...

In a study published in Neurocase this August, scientists at the Institut du Cerveau in Paris describe the extraordinary cognitive world of TL, a 17-year-old French student whose brain appears to be ...

Sensory overload is when your five senses — sight, hearing, smell, touch, and taste — take in more information than your brain can process. When your brain is overwhelmed by this input, it enters ...

Tactile details matter in the beauty industry - as luxury players from Dior, HermEs and Chanel, to Tom Ford and Byredo understand The luxury beauty industry has always understood one thing: before we ...