Forbes contributors publish independent expert analyses and insights. TJ McCue is Seattle-based and covers tech & productivity tools. This article is more than 10 years old. Content marketing is one ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next ...

Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for generating keyword ideas. It’s time for search engine ...

Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts ...