With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.

Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like ...

Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.