Aimed at young Indians, SBI Life’s new campaign uses the cricket stars to spark fearless conversation around future ...

As the country awaits the upcoming T20 World Cup, Budweiser’s ICC move with a new campaign signals a quieter, more calculated play for long-term relevance.

The brand's Marketing Head sees India’s paints sector shifting towards organised services, digital engagement, and evolving ...

Success in FMCG hinges on simple, fast execution models that empower field teams—2026 marks the shift from complex tech to ...

Conceived in collaboration with the Out-of-Home Specialist, Khushi Advertising Ideas Pvt. Ltd., and PVR INOX, the launch ...

The celebration brought the FIFA World Cup Trophy back to India after 12 years and marked the first-ever on-ground edition of ...

The brand has also appointed Tamannaah Bhatia as its brand ambassador, with the intent of reaching a wider consumer base ...

Tiwari joined TCS in 2021 and last led the Marketing Demand Centre. He has held senior marketing roles at Havells and Philips ...

Blending nostalgia, culture and community voices, Mio Amore’s Season of Joy campaign reframes winter as a citywide ...

Adobe’s 2026 report reveals a creator economy reaching an inflection point, where AI is no longer a luxury, but a survival ...

World Pickleball League Season 2 will feature 120 matches played over 13 days, up from 90 matches in the inaugural season.

Anchored by Ayesha Faridi, the daily show will track key discussions at the forum, covering geopolitics, economic shifts, ...