It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that ...

Discover how ChatGPT’s growing app ecosystem is reshaping app discovery and user acquisition for developers and growth teams.

Affiliate marketing is one of the well-established kinds of digital marketing that helps app marketers to acquire users for their apps. In essence, affiliate marketing companies serve as a mediator ...

At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

Embark on the ultimate journey of app monetization with our comprehensive App Revenue Buyer’s Guide. You’ve defied the odds, creating an app that’s not only feature-rich but also widely popular and ...

To succeed in the dog-eat-dog app world these days, it’s not enough to just create an impressive app with stellar functionalities and interface. Developing and launching an app and acquiring users are ...

The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model.

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.