Coca-Cola's AI-generated Christmas advert, a reimagining of its iconic 'Holidays are Coming' campaign, has sparked controversy. The 15-second spot, featuring AI-rendered cherry red trucks delivering ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Since 2020, the number of ads that use humour as a creative strategy has dropped from more than half to a measly 34% globally across all channels. Sure, we are living in difficult times, which can ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...

Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory experiences.

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