Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role inside connected TV (CTV), social video, and performance media continues to blur traditional buying ...
Twitch streamer Kai Cenat announced the launch of his clothing brand, Vivet, in a 23-minute YouTube video published on January 13, signaling an expansion beyond digital content creation into the ...
Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New Heights” podcast. The platform combines merchandise sales with content access for the show’s audience, ...
Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa) in a newly created role reporting to Tyler Vaught, Global Head of Creator. The appointment signals ...
Michael Hanuschik believes that for digital platforms to be healthy ecosystems, the creators must receive the majority of the ...
TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing strategies in 2026, based on analysis using the platform’s AI-powered analytics ...
Ravengriim built her creator career by refusing to flatten her interests into a single lane, operating across cosplay, makeup ...
Only one shop in TikTok’s top ten posted positive growth in December compared to November. Dr.Melaxin Global claimed first place while QVC fell from the top spot, and two newcomers entered rankings ...
Gaming Network FGN Acquires Creatraction To Add Creator Marketing To Rural Broadband Gaming Platform
FGN Inc. (Fiber Gaming Network) has acquired Creatraction in a deal that combines esports infrastructure with influencer marketing tools targeting rural internet providers and workforce development ...
For decades, pop culture had clear scorecards. Billboard charts tracked which songs Americans were listening to. Box office numbers measured which movies captured the national imagination. Nielsen ...
TikTok Shop closed out 2025 with December rankings spanning from $12.92 supplements to $601.28 electric bikes. Beauty and wellness products dominated the top positions, while high-ticket electronics ...
Twenty content creators from around the world will join YouTuber MrBeast in Ghana to rebuild a village and support healthcare, education, and community needs as part of the “1 Billion Acts of Kindness ...
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