W Magazine

How the Louis Vuitton Monogram Became the Most Famous Logo in Fashion

For 130 years, the LV Monogram has seduced generations of style icons, from Audrey Hepburn and Jane Fonda to Rihanna and Lisa ...

From charming to consumer corporation — how Apple has branded itself over the years.

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...