Roku is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. iSpot attribution powers Roku's optimization for better ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Neil Young was angry when he sat down to write the lyrics to 1988’s “This Note’s for You.” Throughout the decade, he’d seen everyone from Eric Clapton and Michael Jackson to David Bowie and Tina ...

TV measurement and attribution platform iSpot has signed Roku as the first major TV-streaming publisher to use its key business media product “Outcomes at Scale.” The Outcomes tool will be used by ...

Nike released a new Caitlin Clark commercial on Christmas Day, ahead of her 2026 CC Signature collection launch. Clark, a former Iowa women's basketball star, is asked throughout the commercial if she ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company's relocation could ...

Chevrolet just took a joyride straight through America’s feelings. The automaker’s new holiday spot, “Memory Lane,” is going viral for turning a humble 1987 Chevy Suburban into a full-blown emotional ...