I think Amazon.com, Inc. remains fundamentally strong despite recent underperformance, and AWS growth and robust earnings power intact. Management’s aggressive automation plan and AWS-Google ...

Back in February, Amazon announced an interesting new test that would show you products from other retailers’ sites. Now, the company is taking things even further: Amazon’s new “Buy for me” feature ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

This ‘TikTok Made Me Buy It’ list is full of the weirdest finds we’ve seen on Amazon. This article may contain affiliate links. As an Amazon affiliate, we may earn a small commission for any purchases ...

Amazon is starting to test a new AI shopping agent, a feature it calls “Buy for Me,” with a subset of users, the company announced in a blog post Thursday. If Amazon doesn’t sell something that users ...

The future of online shopping on Amazon is going to be heavily dependent on AI. Early in 2025, the company pushed its Rufus AI agent to spill product information and help users find the right items. A ...

Amazon has sparked blowback from some small retailers over a feature that displays items not sold on its site in Amazon search results, with some business owners objecting to Amazon not seeking ...