Lamine Yamal has signed a five-year off-the-pitch deal with American Eagle (AE), months after the brand broke the internet ...

Sydney Sweeney is continuing her collaboration with American Eagle months after the brand’s denim campaign sparked intense ...

The "Euphoria" star showcased winter vacation looks featuring American Eagle jeans five months after the divisive ad campaign ...

When a jeans campaign becomes a culture war battleground, it forces us to step back and take a wider view of society.

Sydney Sweeney donned American Eagle jeans in a recent Instagram post, just months after the controversy surrounding the brand’s marketing. She posted a series of photos from her winter adventures, ...

In an exclusive interview with PEOPLE, Sydney Sweeney addressed her hotly debated American Eagle fall denim campaign, which featured the slogan "Sydney Sweeney has great jeans" "I have come to realize ...

Months after the "Euphoria" star appeared in a denim campaign for the clothing brand which used the word "jeans" as a play on genetic genes — sparking a wave of public backlash — she explained her ...

Sydney Sweeney is out and Martha Stewart is in — as the image of American Eagle jeans. The brand, geared to Gen Z, has tapped lifestyle giant Stewart, 84, for its holiday campaign: “Martha Stewart ...

Move over, Sydney Sweeney. Martha Stewart is the new face of American Eagle’s latest denim campaign. The lifestyle icon is in the company’s new seasonal ads, appearing in head-to-toe denim and wearing ...