BMW announced today that the Alpina trademark is now under its ownership, paving the way for a new brand in its lineup: BMW Alpina. The relationship between the two German brands has quite the storied ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? As of January 1, 2026, Alpina is officially part of the BMW Group. With the acquisition announced back in 2022 now ...

This is our first look at the future of the Alpina brand under BMW ownership. BMW Alpina reveals its new wordmark. BMW’s ownership of Alpina became effective in 2026 due to regulatory pressures.

BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...

Reports indicate Alpina’s first product under BMW’s full control will likely be the return of the 7 Series-based B7. BMW and Alpina may be closely related, but the latter has been an independent ...

BMW has announced that Alpina, its longtime collaborator, will become a standalone brand. The rights to the Alpina trademark were transferred to BMW on January 1, 2026, marking the launch of the newly ...

If you wanted the ultimate tuned BMW with a factory warranty, there was one source you truly lusted over: Alpina. Started in 1965 by Burkard Bovensiepen, it grew to become one of the few tuners that ...

Vor fast vier Jahren hat BMW Alpina gekauft. Nun wird die Marke Teil des Konzerns – und soll zur eleganten Alternative zur eigenen Sportmarke M aufgebaut werden. Holger Holzer 07.01.2026 - 10:08 Uhr ...

Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high-end performance vehicles. Originally founded as a BMW tuning business in 1965, Alpina was ...