Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect ...

With Super Bowl LX on everyone's minds, it's time to take stock of the best commercials that aired during the game. Some of ...

Super Bowl LX is here and, alongside watching the (hopefully) epic battle between the Seattle Seahawks and New England ...

Super Bowl 60 featured 53 NFL players on each sideline, but it also included several NFL stars in Super Bowl commercials. Here's who.

How to get the full US viewing experience for this year's Super Bowl.

Stiller says that Boone did his signature backflip "at least 20 times" on set: "I still don't understand how he does it. It's ...

Get all the latest information on all the ads as the Seattle Seahawks take on the New England Patriots during Super Bowl LX ...

Millions will tune in to Super Bowl LX, where the New England Patriots will take on the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif., but those eyeballs won’t just be consuming football.

Here is the latest schedule for when each Super Bowl ad will air during the big game in 2026.