The league is using its annual Super Bowl commercial to spotlight youth coaches, after years of using celebrities and stars ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

While there are, yes, plenty of people tuning in to the 2026 Super Bowl to actually, you know, see the game, the rest of us ...

Stiller says that Boone did his signature backflip "at least 20 times" on set: "I still don't understand how he does it. It's ...

Get all the latest information on all the ads as the Seattle Seahawks take on the New England Patriots during Super Bowl LX at Levi's Stadium in Santa Clara, Calif. From George Clooney's first ...

"Everybody just looked at me like, 'I see you a different way now,'" the celebrity chef and Food Network star tells EW.

Millions will tune in to Super Bowl LX, where the New England Patriots will take on the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif., but those eyeballs won’t just be consuming football.