While technology is the enabler of this seismic change, it’s newly dominant Millennial and Gen Z B2B buyers who are actually ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

It's time to let go of your egos, marketers, because this is not about you. That's a common thing to say, for sure, but it's particularly important to keep in mind when getting into B2B influencer ...

B2B Marketing is proud to announce that Marit Bouwmeester, four-time Olympic medallist and the most successful female sailor in Olympic history, will deliver the ...

As businesses across India accelerate their digital transformation, the demand for marketing partners who can deliver both ...

Atkar tells us that retail expansion and premiumisation will underpin Pepperfry’s 2026 marketing strategy, which has evolved ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B marketers dramatically improve the financial ...

With 70% of buyers under 45, larger buying groups, and increased reliance on generative AI (genAI), B2B buyers in the Asia Pacific (APAC) region are reshaping expectations for providers. Compared to ...

Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

While the new year demands resolve to do things differently, the arbitrary stop and start as one year ends and another begins doesn’t, unfortunately, wipe the slate clean. The same challenges ...